Reasons why video testimonials are powerful for your business

Determining out where to spend your effort, time and money as a marketer is very difficult. You want to create unique content that catches the interest of your intended audience without being too popular. You want marketing strategies that are not outdated.

Finding the right balance is essential for opting the right marketing tool.

Customer testimonials have been popular and powerful among marketers for ages with good reason. The modern version of this practice—the video testimonials—takes its effectiveness and benefits to the next level.

So you have happy customers, now what?

If you have not been grabbing their support, you should start. Client testimonials are one of the most powerful tools for converting leads and building brand credibility. And with 79% of all internet traffic expected to be made up of video content by 2019, video testimonials are more powerful than ever.

Tampa Video Production Tampa Bay explains you briefly some benefits of including video testimonials in your business.

Let’s check at some reasons why you should use video testimonials in your own business marketing.

1. They build credibility and trust

Video testimonials help in giving prospects the ability to see actual customers give their real opinions about your company’s brand, services or products – giving your brand undeniable credibility. A happy client is your business’s strongest salesperson and a video testimonial make sure that their satisfaction is leveraged to its overall potential.

2. They increase referrals

Asking a customer to provide a video testimonial is a great sign of trust. It indicates that you value your customer’s opinion so much that you are willing to invest in getting it documented. And, what do customers do when they feel highly valued and trusted? They talk to their family and friends about your business and some will share the video among their networks, lending extra credibility to your business and brand.

3. They are easily shareable on social media

We can say that Text-based testimonials are powerful but not as easy to share as videos. Video testimonials are very easy to share over social media and are the best way of the future. According to a report, 80% of people watch videos online every week. It is not limited to your cute fashion or funny videos. It is also concluded that 75% of business executives watch work-related videos every week.

4. Videos are a very powerful email marketing tool

Videos are considered to be very powerful email marketing tool that helps in increasing click-through rates by 65% and minimizes unsubscribes by 26%.

Tampa Video Production Tampa Bay is a client-focused and results-oriented video production company serving the greater Tampa Bay area and concentrating on the development of powerful and creative videos. Contact us today to get the best Tampa video production content and services.